Strategy

Campaign Concept

Photo + Video

Digital Ads

Social Content

PR Event + Mailer

 
KINDRED LABEL CASE STUDY
“She’s More” Campaign

Using patented technology, Kindred Label introduced a luxury foldable sandal in 2023 that has reimagined the intersection of comfort and fashion. Meet Hannah - the first foldable fashion sandal. She’s more than meets the eye.

IMPACT

Within weeks of introducing the “She’s More” campaign and content refresh, our team secured Kindred Label press in top tier publications including as an Editor’s Choice in Elle as well as a solo feature in Conde Nast Traveler with ROAS for digital ads performing at over 130%.

WELCOME TO THE FOLD

WELCOME TO THE FOLD

My Role:
Creative Direction
Brand Strategy
Campaign Concept
Copywriting
Digital + Social Content
Photoshoot Planning + Direction
Video Planning + Direction

Agency / Obviouslee Marketing
PR / Lauren Mayer
Copywriting / Tori Nardone
Mailer Design / Christian DiMonda
Production / Abby Hibbard
Photography / Kirk Chambers
Video / Gordon Keiter

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