
Strategy
Campaign Concept
Photo + Video
Digital Ads
Social Content
PR Event + Mailer
KINDRED LABEL CASE STUDY
“She’s More” Campaign
Using patented technology, Kindred Label introduced a luxury foldable sandal in 2023 that has reimagined the intersection of comfort and fashion. Meet Hannah - the first foldable fashion sandal. She’s more than meets the eye.
IMPACT
Within weeks of introducing the “She’s More” campaign and content refresh, our team secured Kindred Label press in top tier publications including as an Editor’s Choice in Elle as well as a solo feature in Conde Nast Traveler with ROAS for digital ads performing at over 130%.






WELCOME TO THE FOLD
WELCOME TO THE FOLD
My Role:
Creative Direction
Brand Strategy
Campaign Concept
Copywriting
Digital + Social Content
Photoshoot Planning + Direction
Video Planning + Direction
Agency / Obviouslee Marketing
PR / Lauren Mayer
Copywriting / Tori Nardone
Mailer Design / Christian DiMonda
Production / Abby Hibbard
Photography / Kirk Chambers
Video / Gordon Keiter