Strategy
Campaign Concept
Campaign Graphics
Social Assets
Messaging
PR + Influencer
BONEFISH TARPON TRUST CASE STUDY
“Win Back Our Water” CampaignBonefish Tarpon Trust is on a mission to conserve bonefish, tarpon, and permit across the southeastern US, Gulf of Mexico, and Caribbean through science-based conservation, education, and advocacy.
IMPACTThe state of Florida’s waterways is dire, and Bonefish Tarpon Trust was ready to do something about it with a bold campaign. The “Win Back Our Water” campaign became a rallying cry and the backbone for all PR, policy, and community engagement efforts.
My Role:
Creative Direction
Brand Strategy
Copywriting
Design
Agency / Obviouslee Marketing
PR / Kate Schmieding, Becky Hendee
Copywriting / Logan Wadell
Design + Illustration / Blake Fili Suárez